Lollapalooza Rebrand
Developed a comprehensive rebrand for Lollapalooza in a Brand Identity Design course, including a redesigned logo, stationery system, mockups, and a detailed branding guidelines booklet to establish a cohesive visual identity across print and digital touchpoints.
Branding
Logo Design
Project Overview
Class: Brand Identity Design
Timeline: 3 Months (Feb-May 2025)
My approach was to rebuild Lollapalooza’s identity into something more cohesive, contemporary, and rooted in the energy of its audience—without losing the festival’s playful edge.
Moodboard:
Logo Redesign
Sketches  | Refined Selections  | Final Logo  |
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Stationary
Applications
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