KDC Mythic: Promotional & Social Media Design
Promotional and social media graphics created for KDC Mythic, a collegiate dance organization, supporting the release of K-Pop dance covers through campaign visuals, unit promotions, and video thumbnails.
Social Media
Campaign Design
Design Period: May 2022 - January 2024
Role: Promotional & Social Media Designer
Organization: KDC Mythic
OMG Release Campaign
Visual Direction
For KDC Mythic’s dance cover of NewJeans’ “OMG,” I developed a set of social media assets to promote the release, using a playful Y2K-inspired visual system of pastel gradients, bubble lettering, stars, hearts, and layered photography. I wanted the direction to reflect the song’s light, upbeat energy and the playful styling of NewJeans’ “OMG” era. Ripped-paper textures, overlapping photo frames, and decorative elements gave the campaign a scrapbook-like quality while creating a consistent visual language across the group and unit graphics.
Campaign Deliverables
Social Media Assets
Group Promotional Graphic 1  | Group Promotional Graphic 2  | Unit Promotional Graphic  |
|---|---|---|
Teaser Reel Title Card  | Dance Cover Thumbnail  |
ETA Release Campaign
Visual Direction
For KDC Mythic’s dance cover of NewJeans’ “ETA,” I developed a series of social media assets to promote the release. Taking inspiration from the recurring use of the iPhone in NewJeans’ “ETA” music video, I centered the visual direction around phone and video-call interfaces, using notifications, camera controls, bold typography, and layered photography.
Campaign Deliverables
Social Media Assets
Group Promotional Graphic 1  | Group Promotional Graphic 2  | Unit Promotional Graphic  |
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Dance Cover Thumbnail  |
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